Taking too long? Close loading screen.

Anti wrinkLe, skin regenerating replenishing serum


PHEON GOLDEN SERUM contains helychrisum italicum essential oil, boswellic acid, hyaluronic acid and retinol. PHEON GOLDEN SERUM is characterized by the unique natural scent of immortelle.

PHEON GOLDEN SERUM is true anti-aging system in the form of serum. This serum helps your skin to look and feel younger, fresher and firmer.

This serum contains powerful anti-aging ingredients: Immortelle essential oil, boswellic acid and hyaluronic acid, as well as classic ingredients to make your skin look and feel amazing.

For all skin types. Featuring multiple functions for the maximum benefit of your skin, PHEON GOLDEN SERUM aims to engage mechanisms to make your skin fresh, firm, healthy and ultra radiant.


PHEON GOLDEN SERUM indeed can give you confidence after applying because skin feels firmer and more radiant, overall tone is improved. Fine looking facial radiance boosts confidence, as that is your most important factor for something that we call beauty.


Boswellic acid and retinol combined perform excellently to smooth out facial wrinkles and fine lines around eyes. Boswellic acid naturally helps skin to appear smoother and softer with a more even skin tone. Retinoids reduce fine lines and wrinkles by increasing the production of collagen. They also stimulate the production of new blood vessels in the skin, which improves skin color.


PHEON GOLDEN SERUM evens out skin tone and helps with skin discolorations. It helps promoting cell turnover to diminish the appearance of uneven skin tone and blemishes. A tip: Use the serum after PHEON toner and before PHEON cream to get the maximum treatment for amazingly healthy radiance.


PHEON GOLDEN SERUM protects your skin from dryness and keeps the skin plump and hydrated. Hyaluronic acid with classic two ingredients- a common glycerin and Dexpanthenol secretly hold the key to smooth, flawless and hydrated skin. With rapid and deep skin absorption it balances and imbues skin with new life and vitality. 


Boswellic Acids (BAs) are pentacyclic triterpenes extracted from the gum resins of the tropical tree Boswellia serrata. They are administered in traditional Indian medicine for the treatment of several inflammatory disease and cancer because of their anti-inflammatory and immunomodulatory activities as well as stimulatory effects on fibroblasts. Calzavara-Pinton, Zane C, Facchinetti E, Capezzera R, Pedretti A. from Department of Dermatology in Brescia have investigated the efficacy, tolerability, and safety of a base preparation containing 0.5% BAs in the treatment of clinical manifestations of photoaging and wrinkles of facial skin with a randomized, double-blind, placebo-controlled, split-face study. Fifteen female volunteers applied the creams with or without BAs on the half sides of the face once daily for 30 days. Significant improvements of the Dover’s global score for photoaging, tactile roughness, and fine lines, as well as, with noninvasive diagnostic techniques, an increase of elasticity, a decrease of sebum excretion, and a change of echographic parameters were observed with topical BAs in comparison with placebo. The treatment was always well tolerated without adverse effects. The present findings indicate that topical application of BAs may represent a suitable treatment option for selected features of skin photoaging and diminishing its effects.

① Low molecular weight hyaluronic acid 150 — 1300 kDa

  • modulates sebum production
  • improves skin texture and skin barrier
  • reduces wrinkles and increases hydration
  • has anti-inflammatory effect
  • Cosmos and Ecocert certified

 Retinol The analysis of the skin biopsies in a comparative study of the effects of retinol and retinoic acid on histological, molecular, and clinical properties of human skin by the Department of Dermatology, University of Michigan, Ann Arbor and Research and Development, Amway Corporation, Ada, MI, USA demonstrated that both retinol and retinoic acid treatments increased epidermal thickening, upregulated gene expression related to skin functions, and increased collagen synthesis in skin. Based on these results, we examined the effect of a 0.1% retinol formulation on facial wrinkles. Full face images were obtained from the female subjects during the 12-week retinol treatment period, and the extent of facial wrinkles were analyzed using the proprietary F.A.C.E.S. software. A wrinkle score was calculated to reflect both wrinkle number and severity.15 The facial wrinkle analysis showed a significant reduction in wrinkle scores following retinol treatment over the 12-week period. Wrinkle reduction was observed as early as 4 weeks, with a wrinkle score reduction of 58.68% at the cheeks and 27.93% in eye areas. Wrinkle scores were reduced by 63.74% at the cheeks and 38.74% in the eye areas after 12 weeks of treatment.

PHEON GOLDEN SERUM penetrates the skin to solve problems related to aging skin. Based on the test with questionary on 30 women using the product for 45 days.